Epilogue

=The Communication Framework= ||  || = = ||  || =Simple= ||
 * = = || =1. Pay Attention= || =Unexpected= ||
 * = = || =2. Understand and Remember it= || =Concrete= ||
 * = = || =3. Agree/Believe= || =Credible= ||
 * = = || =4. Care= || =Emotional= ||
 * || =5. Be Able to Act On It= || =Story= ||

They seem bored They've heard it all before** || **Surprise them by breaking their guessing machine** ||  || Their attention was wavering near the end** || **Create curiosity gaps. Tell people just enough so they realize what is missing from their knowledge. ex. Roone Arledge WWofSports Create mysteries or puzzles that are solved** ||  || Use concrete real world examples** ||  || Different knowledge levels of participants** || **Create a highly concrete turf where people can apply their knowledge -** ||  || Use anti-authority figures.** ||  ||
 * == == || =Symptoms= || =Solutions= ||  ||
 * || **No one is listening to me
 * || **I lost them half way through
 * || **They always nod their heads but it never seems to translate into action** || **Make the message simpler, use concrete language. Use what people already know to make your intentions clearer.
 * || **Everyone is talking past each other in meetings
 * || **People aren't buying your message** || **Use fewer authorities